E-mail + eCommerce + eBlasts = eGads!
Going into social media with our marketing has many of us going crazy. This workshop series strives to bring a little sanity to make the world of social media understandable—and more importantly, something each one of us can do well to increase our sales.
Why is it necessary that we move our marketing into the digital world?
- 90% of Yelp! users use Yelp! to select the new restaurants they try.
- 74% of shoppers use social media to help them select what they will purchase.
In this workshop, you will learn how to find your keywords for free, create great content that brings potential customers to you, and build a community for your products or services in the digital marketing world.
Available in English and Spanish, this webinar is the first of five:
- September 23: “Social Media 101: Create Vibrant Content”
- October 14: “Social Media 102: Weave the Best Web(site) for Your Business”
- October 28: “Social Media 103: Blog Your Way to Business Success”
- November 11: “Social Media 104: Facing into Facebook”
- November 25: “Social Media 105: eBlasts Made Easy”
Each webinar runs from 7:30-9:00 AM. You do not have to sign up for all five webinars. You are welcome to sign up for as many workshops as you wish.
About Kathy Bazan:
Kathy Bazan is the Business Recovery Center Consultant in Tualatin, Oregon. She has expertise in social media and digital marketing. By writing vibrant content, she built a corporation’s Facebook community from 0 to over 9,500 Likes in 2 ½ years. In less than 10 months, she wrote enough content for the blog that it was attracting 100 free organic hits per day—potential customers found her through Google searches and became customers. For this same company, she honed her skills by writing eBlasts to potential and current customers which increased sales. For a men’s clothing shop, she wrote the eBlast which generated the most sales of any eBlast in the company’s 21 year history. It is these skills that she teaches in this workshop. As a small business mentor for the Small Business Development Center and for SCORE, she helped business owners get access to over $16M in capital. Since 2014, she has successfully counseled business owners on the purchase or sale of their assets, social media, marketing, and operations management. She is the BRC Consultant serving Tualatin, Tigard, Sherwood, Wilsonville, and Durham.
About the Business Recovery Centers:
Funded by the CARES Act, the four Business Recovery Centers in Washington County, Oregon, opened their doors in June 2020. Offering free, confidential, one-on-one counseling, BRC Consultants in Beaverton, Forest Grove, Hillsboro, and Tualatin serve the county’s business community.
This series is made possible by the technical expertise of Emma Clark, BRC Consultant in Beaverton